alle_cases
acme_building · proptech · regulatory
How we 5×'ed leads for a bootstrapped PropTech from SEO & AI Search
Acme Building is a bootstrapped PropTech from Hamburg. Together with Backlink they saw 5× lead growth and reached the #1 spot in their AI Search visibility competitor set in just about 10 months. An expert-led content process produced high-quality, legally-sound content at scale, while drastically reducing internal time. Conversion optimization, lead magnets and mini-tools turned visitors into highly qualified customers.
GROW LEADS BY 5× FROM SEO & AI SEARCH
5×leads from SEO & AI search
6-figurenew revenue unlocked
>110%citation rate in AI search
#1AI search visibility in competitor set
Samenvatting
- 5× lead growth from the baseline month
- 2×'ed AI Search citation rate from 55% to >110%
- Launched multiple lead magnets and interactive mini-tools
- Optimized content design specifically for conversion
- Built deep market understanding through structured expert interviews
Waarin wij anders zijn
Backlink
Andere bureaus
Organic growth specialists, nothing else
Media-mix agencies — organic on the side
AI-native by design
AI bolted onto a 2020 playbook
Hands-on — in your Slack daily
Monthly status calls, quarterly reviews
Original research drives the playbook
Recycled best-practice from last year's blog post
Proprietary software stack
Generic off-the-shelf tools
Citation tracking across every AI engine
Google rankings only
Strict pipeline attribution — no vanity metrics
Impressions, traffic, 'brand awareness'
C-level partner on every engagement
Senior pitch, junior delivery
Conversion engineering, not just rankings
Conversion is 'someone else's problem'
“Backlink ran organic top-to-bottom while we stayed focused on building product. Ten months in, leads are up 5× and we own the AI search panel in our category.”