Landing page
A landing page exists to drive one specific action. Here is how to plan one, write one, and make sure it ranks.
Mockup of a high converting landing page
A landing page is where you send visitors when they arrive on your site. Its job is to push them toward one specific action: signing up, requesting a demo, buying.
The point of a landing page
Companies use landing pages to capture leads and grow newsletter lists. They make it easy to track traffic sources for individual products and to capture email addresses for list building.
How to build a landing page
You do not need expensive design software. Conversion drives results, not aesthetics. The basic flow:
- Decide the goal of the page. Lead capture or product push.
- Pick a template and customize it.
- Test by changing one element at a time.
- Iterate based on what the data tells you.
- Be patient. Real performance builds over weeks, not days.
Why SEO matters for landing pages
- Write headlines that pull readers in
- Target keywords your audience actually searches
- Link to related content on your site
- Focus on high quality content
What a strong landing page looks like
Simplicity wins. Do not overwhelm the visitor. Put a clear call to action above the fold. Consider video. Short animated explainers convert well for many categories.