// BLOG
Field notes from the citation economy.
How AI search is changing what counts as a placement, a citation, and a measurable result.
Chart of Woood.nl organic growth and decline over two years
// FEATURED · SEO CASE STUDY
From 19,000 to 154,000 visitors: the explosive growth of Woood.nl
How Woood.nl grew 8x in seven months with almost no linkbuilding, why traffic is already falling, and what the data says about the fix.
Diagram of overlapping link profiles from many competitors
linkbuilding
Why cross intersection analysis changes linkbuilding for good
Standard backlink gap analysis is no longer enough. Learn how cross intersection analysis with 15+ competitors reveals patterns that drive real growth.
ChatGPT result citing Suitable as a recommended men's clothing store
ai_search
Why Suitable does show up in ChatGPT
Suitable ranks number three in ChatGPT for men's clothing in the Netherlands. But only for some questions. Here is what the data says about why.
Moz logo on a search dashboard
seo_tools
Moz: SEO tool, MozBar and more
Moz is a Seattle SEO company behind MozBar, MozCast, Page Authority and Domain Authority. Here is what each one does.
Warning sign over a link graph
seo_tools
Moz Spam Score: should you take this metric seriously?
Spam Score is Moz's attempt to flag spammy pages and links. Useful as a signal, dangerous as a verdict. Here is when to trust it.
Ahrefs Domain Rating gauge
seo_metrics
Domain Rating by Ahrefs
Ahrefs Domain Rating is the most used authority metric in SEO. What it measures, why it matters, and how to spot a manipulated score.
Bing search bar on screen
search_engines
What is Bing? The search engine explained
Bing is one of the largest search engines, much smaller than Google but worth optimizing for. Here is how it works and what to do.
Trust Flow score on a dashboard
seo_metrics
Trust Flow
Trust Flow is Majestic's metric for how trustworthy your backlinks are. Here is how the score works, where to check it, and how to improve it.
Google search results on a screen
search_engines
Google, the largest search engine in the world
Google indexes billions of pages every week. Here is a plain explanation of how it works, what SEO means inside it, and where it goes next.
Ahrefs dashboard on a laptop screen
seo_tools
Ahrefs
Ahrefs is the SEO platform most professionals trust for backlink data, keyword research and competitor analysis. Here is what it does and what it costs.
Domain Authority gauge in a dashboard
seo_metrics
Domain Authority by Moz
Domain Authority measures a site's strength based on its incoming link profile. Still useful, but easier to manipulate than the alternatives.
Page Authority badge on a webpage
seo_metrics
Page Authority: what it is, the checker tool, and is it still useful?
Page Authority was a critical SEO metric in 2012. The web has changed since. Here is what it still tells you and what it does not.
Citation Flow versus Trust Flow comparison chart
seo_metrics
Citation Flow: what it is, why it matters, and where to check it
Citation Flow measures link quantity. Trust Flow measures link quality. Use the two together and you have a clear authority picture.
Search results with click through arrows
seo_basics
CTR: click through rate explained
CTR shows how many people click your search result. Google says it does not rank pages by CTR. Practitioners say strong CTR helps anyway. Here is how to improve yours.
Mockup of a high converting landing page
seo_basics
Landing page
A landing page exists to drive one specific action. Here is how to plan one, write one, and make sure it ranks.
A long tail keyword chart
seo_basics
Long tail keywords
Long tail keywords are specific phrases with lower competition and stronger buyer intent. Here is how to find them and rank for them.
Different search engine logos arranged together
search_engines
Search engine
A search engine helps you find webpages relevant to your query. Here is how they work, which ones lead in the Netherlands, and how to advertise inside them.
SEO term illustrated as a layered system
seo_basics
SEO
SEO is improving how easily your site is found in search engines. The basics: content, links, technical, structure, keywords.