Moz: SEO tool, MozBar and more
Moz is a Seattle SEO company behind MozBar, MozCast, Page Authority and Domain Authority. Here is what each one does.
Moz logo on a search dashboard
What is Moz?
Moz is a Seattle based SEO company. It builds tools for marketing teams and produces research that has shaped the industry for years. MozCast, the flagship product, uses automated machine learning to forecast Google search results. Founder Rand Fishkin also started SearchEngineLand.com in 2007. Beyond software, Moz runs training and certification programs.
The company offers both free and paid tiers. Paid plans run from €99 to €199 per month depending on features.
MozBar: a toolbar for PA, DA and more
MozBar is a browser extension that surfaces SEO data on any page you visit. Useful for quick competitive checks.
- Track search queries across time periods
- Analyze keyword competitiveness and estimated traffic
- Review competitor backlink profiles with anchor text
- Access free SEO learning videos through Moz Learning Hub
- Identify site performance issues with the webmaster tools
Moz is the maker of Page Authority and Domain Authority
Page Authority divides total links to a website by the link distribution across pages, factoring in link authority. Domain Authority assigns a 0 to 100 score based on backlink strength. Higher scores indicate stronger rankings.
Moz created MozCast for search engine rankings
Launched in 2010, MozCast forecasts top 10 search results for popular keywords using around 200 variables. It tracks Google algorithm changes and can simulate update impact on rankings using historical data.