The link building marketplace you can search from your assistant

There are three standard ways to acquire placements.

• Agency: It can select publications and buy placements for you. It saves time, but you hand over the site selection and placement process.
• Product store: Another option is a store that sells fixed packages. The margin is included in the package, so you may not know the actual purchase price. You can select one package.
• Marketplace: The third way to get placements is through a marketplace. The publishers sign up and go through the admission process. Then you search the catalog and choose where you want your placement.

That gives you more control over the purchase. You can examine the publication, the metrics, the market, and its price before placing an order. You don’t need to ask anyone to give you a list of publications and send you a quotation before making the purchase.

The fee is also separate from the publisher’s cost. This matters if you want to know what you pay for the publication and what you pay to the platform. On the Backlink marketplace, the publisher’s price and our 10% fee are two separate numbers, not one package price.

The large catalog shows how many sites there are. It does not say anything about the number of websites rejected before they reached the catalog.

Backlink accepted 17% of the publisher applications over four years. Thus, over 330,000 applications were rejected out of nearly 400,000 applications. The primary reason was simple: the site had no traffic, or the traffic was poor.

Backlink considers four primary criteria when reviewing the publications. The site needs at least 1000 visitors per month from Google organically. Besides, the site should have a Domain Rating of at least 10 and a Trust Flow of at least 10.

Additionally, there is the ratio balance requirement. The publication must have no less than six incoming links for every ten outgoing links. This helps prevent publications that consist of paid articles and links from them. If a site has too many outgoing links but very few incoming links, then it can be considered a pass-through rather than a publication with its own presence.

These are the basic requirements. You can read the complete list of requirements and see how Backlink checks them on the page about what a placement costs per site. In four years, Backlink examined nearly 400,000 applications for publishers and accepted 17% of them.

The placement fee on the Backlink marketplace starts at $89. When you order yourself, Backlink takes a 10% fee from the cost of the sale. That is the full platform markup for a self-service order.

The cost of the publisher placement and the Backlink’s fee are shown separately. So you know what will be charged for placement and what the platform will take before you order. If you need a Backlink to run the program for you, the service works differently. The fee is 20% on top of the link-building budget. It is a separate service for managed link building rather than a self-service marketplace.

In addition, refunds are also available. It is applicable when a publication becomes unavailable, or the link is redirected to another page rather than the page agreed upon. Platform customers have coverage for one year after placement, and service customers have coverage for up to two years.

To get more information regarding the pricing structure, including how the marketplace fee works. Backlink charges a fixed rate of 10% as a platform fee when you order on your own and 20% as a platform fee when we implement your budget.

The choice of model depends on how much of the purchasing procedure you would like to conduct yourself.

• A marketplace is recommended if you want to choose the publications. You can compare sites, review their numbers, and decide where your budget goes.
• An agency is selected when you don’t want to choose sites or manage orders. You can hand over your work, and someone else runs the program for you.
• A product store might be the right option when you need a fixed package. The choice is made among pre-defined options rather than reviewing each publication.

Another alternative is WhitePress if you need to cover many languages at once. If you don’t have someone on your team who would like to find out more about publications, an agency may be a better choice.

The weak point of the marketplace is clear. You have to know what to look for. You must compare publications and select sites that meet your criteria. If you want someone else to manage that process, you can do it yourself or have it done.

Below roughly $1,200 a month, ordering yourself on the Backlink marketplace costs you less than having anyone run it for you.

The marketplace is not suitable for all buyers. If you have no long-term strategy and no budget for at least six months, then you should wait. Link building works as a continuous process, so a single purchase may become problematic.

The marketplace also isn't recommended if you want to buy a fixed package and forget about site selection. In this case, a product store may be the best choice. You should not select Backlink if you have a US office requirement. Backlink is located in Rotterdam, not the United States.

Backlink B.V. operates the marketplace. The organization was founded in 2021 and has a team of 15 people. Its Chamber of Commerce number is 86669826. The platform provides access to an international publication catalog. It is not presented as a local Dutch publisher network. Backlink B.V. has been running this marketplace from Rotterdam since 2021, with a team of fifteen.

If you already have an idea about which publications to use, you can search the catalog on your own. And compare available sites before ordering. You can check or analyze traffic, Domain Rating, niche, language, market, and price instead of waiting for a sales call.

For managed programs, there is also a service option in Backlink. The marketplace lets you see the buying process clearly. You select the publication, view its price, and pay the platform fee separately.

For further questions about the platform or managed programs, you can reach the Backlink team at +31 10 322 02 00 or info@backlink.nl.