Ahrefs
Ahrefs is the SEO platform most professionals trust for backlink data, keyword research and competitor analysis. Here is what it does and what it costs.
Ahrefs dashboard on a laptop screen
What is Ahrefs?
Ahrefs is a full SEO platform. You can track your backlinks, see where your site ranks, watch your competitors and find content ideas. Most professionals call it the best online tool for backlinks, keywords and content angles.
The platform was founded by three former Semrush employees. It has grown well past basic SEO and now covers paid advertising, email marketing, and linkbuilding.
Backlink analysis tool
Ahrefs monitors backlinks from blogs, news sites, forums and individual pages. You see who linked, when they linked, what anchor they used, and which page on your site they pointed at.
Keyword research tool
Over 350 million keywords and phrases. Filter by language, country and search volume. Useful for sizing demand on any topic before you write.
Domain and SEO competition tool
Domain level metrics including backlink counts, Domain Rating and referring domains. Run a side by side with any competitor in seconds.
Competitor reports
See your competitors' keywords, their social activity and their linking patterns. The fastest way to spot a campaign they are running before it lands on you.
Content ideas generator
Suggests blog topics by industry, category and location. Useful as a brainstorm, not as a brief.
Why is Ahrefs so expensive?
The platform costs €119 per month or about €1,000 per year. That is more than alternatives like Moz Pro or Semrush. There is no free trial. For teams that depend on backlink data, the price tracks the value.