acme_building · proptech · regulatory
How we 5×'ed leads for a bootstrapped PropTech from SEO & AI Search
Acme Building is a bootstrapped PropTech from Hamburg. Together with Backlink they saw 5× lead growth and reached the #1 spot in their AI Search visibility competitor set in just about 10 months. An expert-led content process produced high-quality, legally-sound content at scale, while drastically reducing internal time. Conversion optimization, lead magnets and mini-tools turned visitors into highly qualified customers.
// CASE STUDY
GROW LEADS BY 5×
FROM SEO & AI SEARCH
Sebastian (CEO @ Acme Building) and the team walk through the case in 10 minutes.
Executive summary
- 5× lead growth from the baseline month
- 2×'ed AI Search citation rate from 55% to >110%
- Launched multiple lead magnets and interactive mini-tools
- Optimized content design specifically for conversion
- Built deep market understanding through structured expert interviews
// backed by 1,000+ active clients
// team photo
// about the case
Acme Building is a bootstrapped PropTech from Hamburg
Acme Building helps homeowners and commercial property managers navigate regulatory challenges around building permits and change-of-use approvals. If you want to rent out your house or apartment via Airbnb, turn a commercial storage hall into a padel court, or expand a coffee-shop franchise nationwide — Acme is the right partner.
The category is unforgiving. Every piece of content has to be legally accurate, regionally specific, and current with the latest regulation. Get any of that wrong and the brand loses credibility immediately — which is exactly why generic AI content was never going to work here.
// HOW WE DID IT
See the whole process and the results
// GSC performance dashboard
When we started, traffic tanked due to AI Overviews
The category got hit early and hard by Google's AI Overviews rollout. Informational queries that used to send Acme real clicks started getting answered above the fold by Google itself, with no citation. The old ranking-led playbook would have produced more traffic and less pipeline — exactly the wrong direction.
We pivoted: stop optimizing for ranking position alone. Optimize for being the source AI engines pull from, and design every page to convert the visitors who do click through.
Subject matter expert interviews
Generic AI tooling can't write legally accurate content about German building permits. The knowledge sits with Acme's founders, who navigate this regulatory surface every day.
We built a structured interview process to extract that knowledge — workflow questions, regulatory specifics, the why behind every decision a homeowner has to make. Each article anchors back to a real expert exchange, which is exactly the kind of depth AI search engines reward and that competitors can't fake by editing AI output.
// interview schedule
Backlink vs legacy agencies in a nutshell
Legacy agencies sell ad spend and hide behind vanity metrics. We're built for AI search, work hands-on inside your team, and ship our own tools.
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