Search results with click through arrows
seo_basics
CTR: click through rate explained
CTR shows how many people click your search result. Google says it does not rank pages by CTR. Practitioners say strong CTR helps anyway. Here is how to improve yours.
Jessica Ehrhardt4 min de lectura
Mockup of a high converting landing page
seo_basics
Landing page
A landing page exists to drive one specific action. Here is how to plan one, write one, and make sure it ranks.
Martijn Co3 min de lectura
A long tail keyword chart
seo_basics
Long tail keywords
Long tail keywords are specific phrases with lower competition and stronger buyer intent. Here is how to find them and rank for them.
Jessica Ehrhardt4 min de lectura
SEO term illustrated as a layered system
seo_basics
SEO
SEO is improving how easily your site is found in search engines. The basics: content, links, technical, structure, keywords.
Jessica Ehrhardt3 min de lectura