Order editorial placements straight from Claude or ChatGPT

Most SEO MCP servers only pull data like Google Search Console metrics, check rankings, or analyze backlink profiles from Ahrefs and Majestic. The Backlink MCP sits alongside those tools but goes one step further: it lets you take action on the data.

If you already use Claude with MCP servers for your SEO work, this one adds a marketplace to that setup.

Ask it to find sites in a niche, compare a shortlist on price and Domain Rating, and place the order. All without leaving Claude or ChatGPT.

Most MCP servers hand your assistant data to read. The Backlink MCP hands it a marketplace of 25,000 vetted publishers to order from.

Find and filter sites

Start with the type of publication you want and let your assistant narrow the catalog for you. For example, you could search for "Find UK home and interior sites with a Domain Rating of 30 or higher and at least 1,000 monthly visitors.”

Backlink MCP searches all 25,000 vetted sites and returns price, Domain Rating, and monthly organic traffic for each match.

Compare prices and metrics

Once you have a shortlist, ask your assistant to “Compare these five publishers by price, Domain Rating and monthly organic traffic, and tell me which offers the strongest combination of metrics.”

We include organic traffic for a reason. If Google sends a site little or no organic traffic, there is less evidence that people actually discover it through search.

Place an order

Found a suitable publication? Tell your assistant “Place an order with this publisher using the anchor “home insurance guide” and use “home insurance” as the topic.”

Your assistant prepares the order, but it doesn't send it to the publisher until you confirm it. A platform order takes about 30 seconds to place, so ten orders take roughly five minutes. The order goes into our system and onto the invoice, and 90% of orders are picked up within a day.

Send a briefing with it

Your assistant can draft the editorial briefing for you. Ask it to “Draft an editorial briefing for this placement covering the target audience, key points to include, anchor, target page, and topics to avoid.”

Our editors take it from there, so the briefing only has to exist once.

Check order status

Once orders are underway, ask “Show me the placements running this month and tell me which ones are live.”

Once a placement goes live, you get the URL for it directly in the chat.

Order brand mentions

The same connection and the same confirmation step let you order a brand mention alongside a link.

Ahrefs studied 75,000 brands and found mentions correlate at 0.66 with how often AI models cite a brand, against 0.22 for backlinks (Ahrefs, Louise Linehan, 2025).

Across the six tools, the Backlink MCP for Claude and ChatGPT can search, compare, order, brief, track and mention, all from inside the chat.

Two checks stand between an order and a publisher.

The first happens in your chat when Claude or ChatGPT proposes an order and waits for your confirmation before sending anything.

Once you confirm, we do a second check on our side. Someone at Backlink checks that the publisher is still a fit, reviews the anchor text and target page against the briefing, and only then passes it on. Nothing goes out on a briefing alone.

That's on top of the revocable key from the connection step, which never touches anything beyond your own account.

Every order placed through the Backlink MCP passes two checks: yours in the chat, and a person's at Backlink, before it ever reaches a publisher.

The catalog has 25,000 sites today. We reject 83% of applications. To pass, a site has to clear four bars: 1,000+ organic Google visitors a month, a 10+ Domain Rating, a 10+ Trust Flow, and enough incoming links relative to outgoing ones.

A site that sells hundreds of articles with links and is barely linked to itself is a pass-through. We want the sites in the catalog to have their own organic footprint.

Most providers in this market sell on catalog size and stay quiet about what they refuse. Growwer is one of the few that also publishes a rejection figure.

We publish ours because it's the number that actually says something about quality. You can see the full admission checks in our publisher requirements.

Backlink accepted 17% of nearly 400,000 publisher applications over four years, and the most common reason for a rejection is too little organic traffic.

Five prompts to try once you're connected:

1. 01Find 5 UK home and interior sites with DR 30+.
2. 02Compare these sites on price, DR, and traffic, then recommend one with at least 1,000 monthly visits and a budget under $300 per link.
3. 03Order a link on interiordigest.com with the anchor 'made to measure curtains' to our category page, and draft a briefing about sustainable interiors.
4. 04How much budget did I spend this month, and which orders are still open?
5. 05Draft a link building plan for this month: 4 links, at least a third with branded anchors to the homepage.

Ask the Backlink MCP for sites in your niche and a budget, and you get a shortlist back with price, Domain Rating, and traffic for each one, ready to compare before you order.