[ tool ]
Keyword value calculator
Volume, position, conversion rate and average order value. Out comes traffic, conversions and monthly revenue.
[ input ]
[ output ]
CTR by position
[ how this works ]
Volume times CTR times conversion rate times AOV
The CTR table is rounded from aggregate public click through rate data for organic positions 1 to 10. Position 1 sits around 27 percent. Position 10 sits around 2 percent. Below position 10 the tool uses a flat 1 percent floor.
Estimated traffic equals monthly search volume times CTR at your position. Conversions equal traffic times your conversion rate. Monthly revenue equals conversions times average order value. Annual revenue is the monthly figure times twelve.
These are directional numbers, useful for prioritising keywords against each other. Real CTR varies by SERP layout, brand recognition and intent.